Electronics & Media market in Kenya

The Kenyan Electronics & Media eCommerce market is predicted to reach US$1,271.6 million by 2023 and accounts for 39.3% of the total eCommerce market in Kenya. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2023-2027) will be 7.1%, resulting in a projected market volume of US$1,673.8 million by 2027. Within the Electronics & Media market ecommerceDB considers the following two sub-markets: Consumer Electronics and Books, Movies, Music & Games.

Market development

eCommerce revenue development in the Video Game Consoles market in Kenya

The Kenyan Video Game Consoles eCommerce market is predicted to reach US$32.1 million by 2023 and accounts for 18.1% of the TV, Radio & Multimedia eCommerce market in Kenya. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2023-2027) will be 6.6%, resulting in a projected market volume of US$41.3 million by 2027. The Video Game Consoles eCommerce market is a sub-market of the TV, Radio & Multimedia market. Further categories within the TV, Radio & Multimedia market are: Digital Cameras, Headphones, Radios, Speakers, and Televisions.

eCommerce revenue development in the Video Game Consoles market in Kenya

in million US$, in %

Note: Data shown is using current exchange rates and reflects market impacts of the Russia-Ukraine war

Source: Statista Market Insights, ecommerceDB

2020 2021 2022 2023 2024 2025 2026 2027
Revenue (in mUS$) 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0
Growth (in %) 69.5 40.3 50.8 46.8 44.6 13.1 41.7 85.5
AOV (in US$) 94.7 38.6 25.4 51.7 85.3 46.9 51.5 66.1
CVR (in %) 69.5 40.3 50.8 46.8 44.6 13.1 41.7 85.5
AOV: Average Order Value CVR: Conversion Rate