Electronics market in Kenya

The Kenyan Electronics eCommerce market is predicted to reach US$206.9 million by 2025 and accounts for 23.4% of the total eCommerce market in Kenya. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2025-2029) will be 8.1%, resulting in a projected market volume of US$282.8 million by 2029. Within the Electronics market ECDB considers the following two sub-markets: Consumer Electronics and Electrical Appliances.

Market development

eCommerce revenue development in the Game Consoles market in Kenya

The Kenyan Game Consoles eCommerce market is predicted to reach US$3.4 million by 2025 and accounts for 2.5% of the Consumer Electronics eCommerce market in Kenya. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2025-2029) will be 10.9%, resulting in a projected market volume of US$5.2 million by 2029. The Game Consoles eCommerce market is a sub-market of the Consumer Electronics market. Further categories within the Consumer Electronics market are: Audio, Cameras, Computing, Fitness Trackers, Other Consumer Electronics, Printers & Scanners, TV & Video, and Telecommunications.

eCommerce revenue development in the Game Consoles market in Kenya

in million US$

Note: Market revenue represents B2C sales of physical goods including VAT. It excludes B2B sales, C2C sales, returns, compensation for damaged or missing goods, any discounts granted and services. Data shown is using current exchange rates.

Source: ECDB analysis

eCommerce revenue growth in the Game Consoles market in Kenya

in %

Note: Market revenue represents B2C sales of physical goods including VAT. It excludes B2B sales, C2C sales, returns, compensation for damaged or missing goods, any discounts granted and services. Data shown is using current exchange rates.

Source: ECDB analysis

Net eCommerce revenue split by sub-category

in %

Note: Data shown is using current exchange rates.

Source: ECDB analysis

20202021202220232024202520262027
Revenue (in mUS$)0.00.00.00.00.00.00.00.0
Growth (in %)21.189.783.62.013.912.232.870.9

Market definition

Definition of the Game Consoles market within the Electronics market

Market definition: Electronics > Consumer Electronics > Game Consoles The category Game Consoles includes the online trade of game consoles (e.g. home game consoles, portable game consoles) and console accessories (e.g. controllers, racing wheels). This category does not cover game media and software (e.g. physical game discs, digital game downloads, game subscription services). All monetary figures refer to the annual gross revenue and do not factor in shipping costs.

In-scope

  • Game consoles (e.g. home game consoles, portable game consoles)
  • Console accessories (e.g. controllers, racing wheels)

Out-of-scope

  • Game media and software (e.g. physical game discs, digital game downloads, game subscription services)

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