Electronics & Media market in Kenya
The Kenyan Electronics & Media eCommerce market is predicted to reach US$1,271.6 million by 2023 and accounts for 39.3% of the total eCommerce market in Kenya. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2023-2027) will be 7.1%, resulting in a projected market volume of US$1,673.8 million by 2027. Within the Electronics & Media market ecommerceDB considers the following two sub-markets: Consumer Electronics and Books, Movies, Music & Games.
Market development
eCommerce revenue development in the Video Game Consoles market in Kenya
The Kenyan Video Game Consoles eCommerce market is predicted to reach US$32.1 million by 2023 and accounts for 18.1% of the TV, Radio & Multimedia eCommerce market in Kenya. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2023-2027) will be 6.6%, resulting in a projected market volume of US$41.3 million by 2027. The Video Game Consoles eCommerce market is a sub-market of the TV, Radio & Multimedia market. Further categories within the TV, Radio & Multimedia market are: Digital Cameras, Headphones, Radios, Speakers, and Televisions.
eCommerce revenue development in the Video Game Consoles market in Kenya
Note: Data shown is using current exchange rates and reflects market impacts of the Russia-Ukraine war
Source: Statista Market Insights, ecommerceDB
| 2020 | 2021 | 2022 | 2023 | 2024 | 2025 | 2026 | 2027 | |
|---|---|---|---|---|---|---|---|---|
| Revenue (in mUS$) | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 |
| Growth (in %) | 69.5 | 40.3 | 50.8 | 46.8 | 44.6 | 13.1 | 41.7 | 85.5 |
| AOV (in US$) | 94.7 | 38.6 | 25.4 | 51.7 | 85.3 | 46.9 | 51.5 | 66.1 |
| CVR (in %) | 69.5 | 40.3 | 50.8 | 46.8 | 44.6 | 13.1 | 41.7 | 85.5 |
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