Food & Personal Care market in Turkey

The Turkish Food & Personal Care eCommerce market is predicted to reach US$1,955.0 million by 2023 and accounts for 8.5% of the total eCommerce market in Turkey. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2023-2027) will be 14.4%, resulting in a projected market volume of US$3,350.8 million by 2027. Within the Food & Personal Care market ecommerceDB considers the following two sub-markets: Personal Care and Food & Beverages.

Market development

eCommerce revenue development in the Bread market in Turkey

The Turkish Bread eCommerce market is predicted to reach US$35.4 million by 2023 and accounts for 60.9% of the Bread & Cereal Products eCommerce market in Turkey. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2023-2027) will be 4.4%, resulting in a projected market volume of US$42.0 million by 2027. The Bread eCommerce market is a sub-market of the Bread & Cereal Products market. Further categories within the Bread & Cereal Products market are: Breakfast Cereals, Other Bread & Cereal Products, Pasta, and Rice.

eCommerce revenue development in the Bread market in Turkey

in million US$, in %

Note: Data shown is using current exchange rates and reflects market impacts of the Russia-Ukraine war

Source: Statista Market Insights, ecommerceDB

2020 2021 2022 2023 2024 2025 2026 2027
Revenue (in mUS$) 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0
Growth (in %) 65.6 69.2 24.1 54.6 90.2 5.9 76.7 32.0
AOV (in US$) 94.3 25.9 86.5 48.3 97.8 6.0 3.0 74.4
CVR (in %) 65.6 69.2 24.1 54.6 90.2 5.9 76.7 32.0
AOV: Average Order Value CVR: Conversion Rate

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