Grocery market in Turkey
The Turkish Grocery eCommerce market is predicted to reach US$3,236.2 million by 2024 and accounts for 12.2% of the total eCommerce market in Turkey. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2024-2028) will be 34.4%, resulting in a projected market volume of US$10,556.4 million by 2028. Within the Grocery market ECDB considers the following two sub-markets: Food and Beverages.
Market development
eCommerce revenue development in the Chilled Food market in Turkey
The Turkish Chilled Food eCommerce market is predicted to reach US$60.9 million by 2024 and accounts for 5.5% of the Fresh Food eCommerce market in Turkey. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2024-2028) will be 32.6%, resulting in a projected market volume of US$188.4 million by 2028. The Chilled Food eCommerce market is a sub-market of the Fresh Food market. Further categories within the Fresh Food market are: Dairy Goods, Fruits & Vegetables, Meat & Fish, and Other Fresh Food.
eCommerce revenue development in the Chilled Food market in Turkey
eCommerce revenue growth in the Chilled Food market in Turkey
Net eCommerce revenue split by sub-category
2020 | 2021 | 2022 | 2023 | 2024 | 2025 | 2026 | 2027 | |
---|---|---|---|---|---|---|---|---|
Revenue (in mUS$) | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 |
Growth (in %) | 36.8 | 79.6 | 28.8 | 66.2 | 58.9 | 32.8 | 48.8 | 72.4 |
Market definition
Definition of the Chilled Food market within the Grocery market
Market definition: Grocery > Food > Fresh Food > Chilled Food The category Chilled Food includes the online trade of chilled food (e.g. fruit cups, pre-packaged salads, dips, puddings and desserts, fresh pasta, doughs). This category does not cover frozen food. All monetary figures refer to the annual gross revenue and do not factor in shipping costs.
In-scope
- Chilled Food (e.g. fruit cups, pre-packaged salads, dips, puddings and desserts, fresh pasta, doughs)
Out-of-scope
- Frozen food
Market comparison
The Turkish Chilled Food market in a global comparison
Market comparison by growth, online share, and revenue in 2023
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