Food & Personal Care market in Turkey

The Turkish Food & Personal Care eCommerce market is predicted to reach US$1,955.0 million by 2023 and accounts for 8.5% of the total eCommerce market in Turkey. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2023-2027) will be 14.4%, resulting in a projected market volume of US$3,350.8 million by 2027. Within the Food & Personal Care market ecommerceDB considers the following two sub-markets: Personal Care and Food & Beverages.

Market development

eCommerce revenue development in the Coffee market in Turkey

The Turkish Coffee eCommerce market is predicted to reach US$6.0 million by 2023 and accounts for 12.9% of the Hot Drinks eCommerce market in Turkey. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2023-2027) will be 15.7%, resulting in a projected market volume of US$10.7 million by 2027. The Coffee eCommerce market is a sub-market of the Hot Drinks market. Further categories within the Hot Drinks market are: Cocoa, and Tea.

eCommerce revenue development in the Coffee market in Turkey

in million US$, in %

Note: Data shown is using current exchange rates and reflects market impacts of the Russia-Ukraine war

Source: Statista Market Insights, ecommerceDB

2020 2021 2022 2023 2024 2025 2026 2027
Revenue (in mUS$) 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0
Growth (in %) 5.6 72.8 96.3 26.0 66.9 42.2 93.0 84.9
AOV (in US$) 13.4 69.0 55.0 94.7 47.7 11.5 69.9 6.1
CVR (in %) 5.6 72.8 96.3 26.0 66.9 42.2 93.0 84.9
AOV: Average Order Value CVR: Conversion Rate

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