Grocery market in Turkey

The Turkish Grocery eCommerce market is predicted to reach US$3,236.2 million by 2024 and accounts for 12.2% of the total eCommerce market in Turkey. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2024-2028) will be 34.4%, resulting in a projected market volume of US$10,556.4 million by 2028. Within the Grocery market ECDB considers the following two sub-markets: Food and Beverages.

Market development

eCommerce revenue development in the Noodles market in Turkey

The Turkish Noodles eCommerce market is predicted to reach US$91.5 million by 2024 and accounts for 13.9% of the Food Cupboard eCommerce market in Turkey. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2024-2028) will be 39.9%, resulting in a projected market volume of US$350.8 million by 2028. The Noodles eCommerce market is a sub-market of the Food Cupboard market. Further categories within the Food Cupboard market are: Baking Supplies, Cereals, Nuts & Dried Fruits, Other Food Cupboard, and Sweets & Chocolate.

eCommerce revenue development in the Noodles market in Turkey

in million US$

Note: Market revenue represents B2C sales of physical goods including VAT. It excludes B2B sales, C2C sales, returns, compensation for damaged or missing goods, any discounts granted and services. Data shown is using current exchange rates.

Source: ECDB analysis

eCommerce revenue growth in the Noodles market in Turkey

in %

Note: Market revenue represents B2C sales of physical goods including VAT. It excludes B2B sales, C2C sales, returns, compensation for damaged or missing goods, any discounts granted and services. Data shown is using current exchange rates.

Source: ECDB analysis

Net eCommerce revenue split by sub-category

in %

Note: Data shown is using current exchange rates.

Source: ECDB analysis

20202021202220232024202520262027
Revenue (in mUS$)0.00.00.00.00.00.00.00.0
Growth (in %)77.484.564.636.131.13.887.113.0

Online share

eCommerce online share of the total Noodles market in Turkey

The online share refers to the proportion of the retail volume that is transacted via the Internet. It includes purchases via desktop PC, tablet or smartphone, both via website or app. Only retail of physical goods is taken into account. In the Turkish Noodles retail market, the online share is 1.0% and will increase by an average of 17.9% to 2.0% by 2028.

eCommerce online share of the total Noodles market in Turkey

in %

Note: Data shown is using current exchange rates.

Source: Statista Market Insights , ECDB analysis

20202021202220232024202520262027
Online share (in %)78.9%15.4%55.1%15.7%21.8%0.7%21.8%61.0%

Market definition

Definition of the Noodles market within the Grocery market

Market definition: Grocery > Food > Food Cupboard > Noodles The category Noodles includes the online trade of noodles (e.g. pasta, spaghetti, ramen). This category does not cover noodle ready meals and pasta sauces. All monetary figures refer to the annual gross revenue and do not factor in shipping costs.

In-scope

  • Noodles (e.g. pasta, spaghetti, ramen)

Out-of-scope

  • Noodle ready meals
  • Pasta sauces

Market comparison

The Turkish Noodles market in a global comparison

Market comparison by growth, online share, and revenue in 2023

in %

Source: ECDB analysis