Grocery market in Turkey
The Turkish Grocery eCommerce market is predicted to reach US$3,236.2 million by 2024 and accounts for 12.2% of the total eCommerce market in Turkey. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2024-2028) will be 34.4%, resulting in a projected market volume of US$10,556.4 million by 2028. Within the Grocery market ECDB considers the following two sub-markets: Food and Beverages.
Market development
eCommerce revenue development in the Fresh Food market in Turkey
The Turkish Fresh Food eCommerce market is predicted to reach US$1,104.9 million by 2024 and accounts for 52.2% of the Food eCommerce market in Turkey. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2024-2028) will be 35.2%, resulting in a projected market volume of US$3,694.8 million by 2028. The Fresh Food eCommerce market is a sub-market of the Food market. Further categories within the Food market are: Baked Goods, Food Cupboard, Frozen Food, and Meal Kits.
eCommerce revenue development in the Fresh Food market in Turkey
eCommerce revenue growth in the Fresh Food market in Turkey
Net eCommerce revenue split by sub-category
2017 | 2018 | 2019 | 2020 | 2021 | 2022 | 2023 | 2024 | 2025 | 2026 | 2027 | 2028 | |
---|---|---|---|---|---|---|---|---|---|---|---|---|
Revenue (in mUS$) | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | ||||
Growth (in %) | 68.9 | 79.7 | 59.0 | 12.2 | 15.0 | 8.3 | 34.3 | 95.1 | ||||
as of Food (in %) | 1.4 | 1.5 | 1.5 | 1.4 | 1.5 | 1.5 | 1.5 | 1.5 | 1.5 | 1.5 | 1.5 | 1.6 |
Market definition
Definition of the Fresh Food market within the Grocery market
Market definition: Grocery > Food > Fresh Food The category Fresh Food includes the online trade of fruits, vegetables, meat, and more. This category does not cover canned, frozen and processed food. All monetary figures refer to the annual gross revenue and do not factor in shipping costs.
In-scope
- Fruits
- Vegetables
- Meat
- Fish
- Dairy
- Chilled Food
Out-of-scope
- Canned, frozen and processed food
Market comparison
The Turkish Fresh Food market in a global comparison
Market comparison by growth, online share, and revenue in 2023
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