Grocery market in Turkey
The Turkish Grocery eCommerce market is predicted to reach US$3,236.2 million by 2024 and accounts for 12.2% of the total eCommerce market in Turkey. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2024-2028) will be 34.4%, resulting in a projected market volume of US$10,556.4 million by 2028. Within the Grocery market ECDB considers the following two sub-markets: Food and Beverages.
Market development
eCommerce revenue development in the Non-Alcoholic Beverages market in Turkey
The Turkish Non-Alcoholic Beverages eCommerce market is predicted to reach US$344.4 million by 2024 and accounts for 30.7% of the Beverages eCommerce market in Turkey. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2024-2028) will be 36.2%, resulting in a projected market volume of US$1,185.6 million by 2028. The Non-Alcoholic Beverages eCommerce market is a sub-market of the Beverages market. Further categories within the Beverages market are: Alcoholic Beverages.
eCommerce revenue development in the Non-Alcoholic Beverages market in Turkey
eCommerce revenue growth in the Non-Alcoholic Beverages market in Turkey
Net eCommerce revenue split by sub-category
2017 | 2018 | 2019 | 2020 | 2021 | 2022 | 2023 | 2024 | 2025 | 2026 | 2027 | 2028 | |
---|---|---|---|---|---|---|---|---|---|---|---|---|
Revenue (in mUS$) | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | ||||
Growth (in %) | 31.5 | 26.6 | 5.7 | 60.0 | 84.5 | 10.5 | 49.2 | 0.5 | ||||
as of Beverages (in %) | 12.5 | 13.0 | 11.4 | 11.5 | 11.2 | 10.4 | 9.9 | 9.4 | 9.0 | 8.6 | 8.1 | 7.7 |
Market definition
Definition of the Non-Alcoholic Beverages market within the Grocery market
Market definition: Grocery > Beverages > Non-Alcoholic Beverages The category Non-Alcoholic Beverages includes the online trade of water, juices, coffee, and more. This category does not cover alcoholic beverages. All monetary figures refer to the annual gross revenue and do not factor in shipping costs.
In-scope
- Water
- Juices
- Coffee
- Tee
Out-of-scope
- Alcoholic Beverages
Market comparison
The Turkish Non-Alcoholic Beverages market in a global comparison
Market comparison by growth, online share, and revenue in 2023
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