Grocery market in Turkey

The Turkish Grocery eCommerce market is predicted to reach US$3,256.4 million by 2023 and accounts for 13.7% of the total eCommerce market in Turkey. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2023-2027) will be 35.7%, resulting in a projected market volume of US$11,034.8 million by 2027. Within the Grocery market ECDB considers the following two sub-markets: Food and Beverages.

Market development

eCommerce revenue development in the Cereals market in Turkey

The Turkish Cereals eCommerce market is predicted to reach US$124.8 million by 2023 and accounts for 22.4% of the Food Cupboard eCommerce market in Turkey. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2023-2027) will be 29.9%, resulting in a projected market volume of US$355.2 million by 2027. The Cereals eCommerce market is a sub-market of the Food Cupboard market. Further categories within the Food Cupboard market are: Baking Supplies, Noodles, Nuts & Dried Fruits, Other Food Cupboard, and Sweets & Chocolate.

eCommerce revenue development in the Cereals market in Turkey

in million US$

eCommerce revenue growth in the Cereals market in Turkey

in %

Net eCommerce revenue split by sub-category

in %
2020 2021 2022 2023 2024 2025 2026 2027
Revenue (in mUS$) 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0
Growth (in %) 74.8 43.6 99.3 51.8 72.2 6.2 27.4 67.5

Online share

eCommerce online share of the total Cereals market in Turkey

The online share refers to the proportion of the retail volume that is transacted via the Internet. It includes purchases via desktop PC, tablet or smartphone, both via website or app. Only retail of physical goods is taken into account. In the Turkish Cereals retail market, the online share is 0.8% and will increase by an average of 19.2% to 1.7% by 2027.

eCommerce online share of the total Cereals market in Turkey

in %
2020 2021 2022 2023 2024 2025 2026 2027
Online share (in %) 24.2% 94.9% 48.9% 65.2% 63.9% 28.9% 24.8% 76.2%

Market definition

Definition of the Cereals market within the Grocery market

Market definition: Grocery > Food > Food Cupboard > Cereals The category Cereals includes the online trade of cereals (e.g. cornflakes, cheerios, frosted flakes), muesli and oatmeal. This category does not cover muesli and cereal bars. All monetary figures refer to the annual gross revenue and do not factor in shipping costs.

In-scope

  • Cereals (e.g. cornflakes, cheerios, frosted flakes)
  • Muesli
  • Oatmeal

Out-of-scope

  • Muesli and cereal bars