Grocery market in Turkey
The Turkish Grocery eCommerce market is predicted to reach US$3,236.2 million by 2024 and accounts for 12.2% of the total eCommerce market in Turkey. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2024-2028) will be 34.4%, resulting in a projected market volume of US$10,556.4 million by 2028. Within the Grocery market ECDB considers the following two sub-markets: Food and Beverages.
Market development
eCommerce revenue development in the Frozen Pizzas market in Turkey
The Turkish Frozen Pizzas eCommerce market is predicted to reach US$35.5 million by 2024 and accounts for 26.0% of the Frozen Food eCommerce market in Turkey. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2024-2028) will be 31.0%, resulting in a projected market volume of US$104.5 million by 2028. The Frozen Pizzas eCommerce market is a sub-market of the Frozen Food market. Further categories within the Frozen Food market are: Frozen Ready Meals, Frozen Vegetables, Ice Creams, and Other Frozen Food.
eCommerce revenue development in the Frozen Pizzas market in Turkey
eCommerce revenue growth in the Frozen Pizzas market in Turkey
Net eCommerce revenue split by sub-category
2020 | 2021 | 2022 | 2023 | 2024 | 2025 | 2026 | 2027 | |
---|---|---|---|---|---|---|---|---|
Revenue (in mUS$) | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 |
Growth (in %) | 22.7 | 15.6 | 69.2 | 55.7 | 30.5 | 92.1 | 52.0 | 1.1 |
Market definition
Definition of the Frozen Pizzas market within the Grocery market
Market definition: Grocery > Food > Frozen Food > Frozen Pizzas The category Frozen Pizzas includes the online trade of frozen pizzas (e.g. pepperoni pizzas, margherita pizzas, hawaiian pizzas, mini pizzas). This category does not cover pizza delivery services. All monetary figures refer to the annual gross revenue and do not factor in shipping costs.
In-scope
- Frozen pizzas (e.g. pepperoni pizzas, margherita pizzas, hawaiian pizzas, mini pizzas)
Out-of-scope
- Pizza delivery services
Market comparison
The Turkish Frozen Pizzas market in a global comparison
Market comparison by growth, online share, and revenue in 2023
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