Grocery market in Turkey

The Turkish Grocery eCommerce market is predicted to reach US$3,274.6 million by 2024 and accounts for 12.2% of the total eCommerce market in Turkey. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2024-2028) will be 34.5%, resulting in a projected market volume of US$10,703.1 million by 2028. Within the Grocery market ECDB considers the following two sub-markets: Food and Beverages.

Market development

eCommerce revenue development in the Frozen Vegetables market in Turkey

The Turkish Frozen Vegetables eCommerce market is predicted to reach US$22.1 million by 2024 and accounts for 16.0% of the Frozen Food eCommerce market in Turkey. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2024-2028) will be 30.0%, resulting in a projected market volume of US$63.1 million by 2028. The Frozen Vegetables eCommerce market is a sub-market of the Frozen Food market. Further categories within the Frozen Food market are: Frozen Pizzas, Frozen Ready Meals, Ice Creams, and Other Frozen Food.

eCommerce revenue development in the Frozen Vegetables market in Turkey

in million US$

eCommerce revenue growth in the Frozen Vegetables market in Turkey

in %

Net eCommerce revenue split by sub-category

in %
2020 2021 2022 2023 2024 2025 2026 2027
Revenue (in mUS$) 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0
Growth (in %) 23.1 51.8 32.6 15.1 1.6 91.9 78.7 44.9

Online share

eCommerce online share of the total Frozen Vegetables market in Turkey

The online share refers to the proportion of the retail volume that is transacted via the Internet. It includes purchases via desktop PC, tablet or smartphone, both via website or app. Only retail of physical goods is taken into account. In the Turkish Frozen Vegetables retail market, the online share is 1.0% and will increase by an average of 15.8% to 1.9% by 2028.

eCommerce online share of the total Frozen Vegetables market in Turkey

in %
2020 2021 2022 2023 2024 2025 2026 2027
Online share (in %) 97.4% 6.7% 24.8% 13.9% 76.0% 76.1% 41.6% 3.9%

Market definition

Definition of the Frozen Vegetables market within the Grocery market

Market definition: Grocery > Food > Frozen Food > Frozen Vegetables The category Frozen Vegetables includes the online trade of frozen vegetables (e.g. frozen spinach, frozen broccoli, frozen peas, frozen beans). This category does not cover frozen fruits and frozen french fries and potato products. All monetary figures refer to the annual gross revenue and do not factor in shipping costs.

In-scope

  • Frozen vegetables (e.g. frozen spinach, frozen broccoli, frozen peas, frozen beans)

Out-of-scope

  • Frozen fruits
  • Frozen french fries and potato products