Food & Personal Care market in Turkey

The Turkish Food & Personal Care eCommerce market is predicted to reach US$1,955.0 million by 2023 and accounts for 8.5% of the total eCommerce market in Turkey. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2023-2027) will be 14.4%, resulting in a projected market volume of US$3,350.8 million by 2027. Within the Food & Personal Care market ecommerceDB considers the following two sub-markets: Personal Care and Food & Beverages.

Market development

eCommerce revenue development in the Rice market in Turkey

The Turkish Rice eCommerce market is predicted to reach US$4.3 million by 2023 and accounts for 7.4% of the Bread & Cereal Products eCommerce market in Turkey. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2023-2027) will be 4.7%, resulting in a projected market volume of US$5.2 million by 2027. The Rice eCommerce market is a sub-market of the Bread & Cereal Products market. Further categories within the Bread & Cereal Products market are: Bread, Breakfast Cereals, Other Bread & Cereal Products, and Pasta.

eCommerce revenue development in the Rice market in Turkey

in million US$, in %

Note: Data shown is using current exchange rates and reflects market impacts of the Russia-Ukraine war

Source: Statista Market Insights, ecommerceDB

2020 2021 2022 2023 2024 2025 2026 2027
Revenue (in mUS$) 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0
Growth (in %) 22.1 94.8 31.6 55.0 82.7 65.1 35.9 50.4
AOV (in US$) 30.0 27.5 99.1 9.5 9.0 31.8 72.3 56.1
CVR (in %) 22.1 94.8 31.6 55.0 82.7 65.1 35.9 50.4
AOV: Average Order Value CVR: Conversion Rate

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