eCommerce News & Insights

The Electronics & Media eCommerce market

Product ratings and a comprehensive overview – benefits that underline the position of one of the biggest eCommerce segments. more

The eCommerce market for Fashion

Hassle-free return processes, broad product ranges with regards to colors, sizes and styles and free shipping offers. more

The Furniture & Appliances eCommerce segement

From the sale of large furniture and decorations to the sale of domestic appliances such as refrigerators or microwaves. more

Personalized ads – effectiveness and attitudes

What is the profit this development brings along for both, marketers and costumers? And what are the challenges? more

Image and potential of online pharmacies

The reputation of online pharmacies and drug mail order businesses is not globally equal. On comparing the US with Germany, for example, you will notice significant differences. more

Consumers’ Online Purchase Criteria

Available payment options, product characteristics and existing shop features – how do customers decide on shops and products online? more

Seals of approval and their effect on customers

Online shop operators can choose between many different providers that award seals of approval. Their offers sound very attractive, such as the following: more

Revolution in clothing industry?

There is hardly any segment which has been as quickly and profoundly disrupted by online trade as the clothing industry. more

Toys, Hobby & DIY a broad eCommerce segement

Compared with product categories like fashion or consumer electronics, the toys, hobby & DIY eCommerce segment is an incredibly broad segment. more

The eCommerce market for Food & Personal Care

The market for Food & Personal Care is a mostly untapped online shopping retail segment, that has potential to increase its attractiveness significantly in the next years. more