TikTok
TikTok, the global short-form video platform, is increasingly influencing eCommerce through social commerce. ECDB explores TikTok’s role in shaping shopping trends, especially among younger audiences. By analyzing its advertising models and partnerships with online retailers, we provide insights into how TikTok drives consumer engagement and purchases through content-driven marketing strategies.
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Deep Dive
TikTok Shop’s Expansion Plan Extends to Europe and the Americas
TikTok Shop’s Expansion Plan Extends to Europe and the Americas
Deep Dive
Alibaba Boosts Partnership with GoTo in Indonesia
Alibaba Boosts Partnership with GoTo in Indonesia
Deep Dive
YouTube and Shopee Partner to Boost eCommerce in Southeast Asia
YouTube and Shopee Partner to Boost eCommerce in Southeast Asia