Furniture & Homeware market in Kenya

The Kenyan Furniture & Homeware eCommerce market is predicted to reach US$89.1 million by 2024 and accounts for 11.7% of the total eCommerce market in Kenya. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2024-2028) will be 14.9%, resulting in a projected market volume of US$155.5 million by 2028. Within the Furniture & Homeware market ECDB considers the following two sub-markets: Furniture and Homeware.

Market development

eCommerce revenue development in the Bath Furniture market in Kenya

The Kenyan Bath Furniture eCommerce market is predicted to reach US$3.9 million by 2024 and accounts for 37.5% of the Kitchen & Bath eCommerce market in Kenya. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2024-2028) will be 15.7%, resulting in a projected market volume of US$7.0 million by 2028. The Bath Furniture eCommerce market is a sub-market of the Kitchen & Bath market. Further categories within the Kitchen & Bath market are: Kitchen Furniture.

eCommerce revenue development in the Bath Furniture market in Kenya

in million US$

Note: Market revenue represents B2C sales of physical goods including VAT. It excludes B2B sales, C2C sales, returns, compensation for damaged or missing goods, any discounts granted and services. Data shown is using current exchange rates.

Source: ECDB analysis

eCommerce revenue growth in the Bath Furniture market in Kenya

in %

Note: Market revenue represents B2C sales of physical goods including VAT. It excludes B2B sales, C2C sales, returns, compensation for damaged or missing goods, any discounts granted and services. Data shown is using current exchange rates.

Source: ECDB analysis

Net eCommerce revenue split by sub-category

in %

Note: Data shown is using current exchange rates.

Source: ECDB analysis

20202021202220232024202520262027
Revenue (in mUS$)0.00.00.00.00.00.00.00.0
Growth (in %)97.811.448.298.162.518.199.520.4

Online share

eCommerce online share of the total Bath Furniture market in Kenya

The online share refers to the proportion of the retail volume that is transacted via the Internet. It includes purchases via desktop PC, tablet or smartphone, both via website or app. Only retail of physical goods is taken into account. In the Kenyan Bath Furniture retail market, the online share is 69.4% and will increase by an average of 3.9% to 81.0% by 2028.

eCommerce online share of the total Bath Furniture market in Kenya

in %

Note: Data shown is using current exchange rates.

Source: Statista Market Insights , ECDB analysis

20202021202220232024202520262027
Online share (in %)63.7%60.3%23.8%64.8%81.0%33.5%67.0%63.7%

Market definition

Definition of the Bath Furniture market within the Furniture & Homeware market

Market definition: Furniture & Homeware > Furniture > Kitchen & Bath > Bath Furniture The category Bath Furniture includes the online trade of bathroom furniture (e.g. bathroom cabinets, bathroom storage, bathroom mirrors, bathroom stools, bathroom vanities). This category does not cover unmovable objects (e.g. sinks, bath tubs, faucets) and bathroom decorations or accessories (e.g. shower curtains, towels, bathroom rugs). All monetary figures refer to the annual gross revenue and do not factor in shipping costs.

In-scope

  • Bathroom furniture (e.g. bathroom cabinets, bathroom storage, bathroom mirrors, bathroom stools, bathroom vanities)

Out-of-scope

  • Unmovable objects (e.g. sinks, bath tubs, faucets)
  • Bathroom decorations or accessories (e.g. shower curtains, towels, bathroom rugs)

Market comparison

The Kenyan Bath Furniture market in a global comparison

Market comparison by growth, online share, and revenue in 2023

in %

Source: ECDB analysis