Furniture & Homeware market in Kenya
Market development
eCommerce revenue development in the Homeware market in Kenya
The Kenyan Homeware eCommerce market is predicted to reach US$35.0 million by 2024 and accounts for 37.4% of the Furniture & Homeware eCommerce market in Kenya. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2024-2028) will be 16.2%, resulting in a projected market volume of US$63.7 million by 2028. The Homeware eCommerce market is a sub-market of the Furniture & Homeware market. Further categories within the Furniture & Homeware market are: Furniture.
eCommerce revenue development in the Homeware market in Kenya
eCommerce revenue growth in the Homeware market in Kenya
| 2020 | 2021 | 2022 | 2023 | 2024 | 2025 | 2026 | 2027 | |
|---|---|---|---|---|---|---|---|---|
| Revenue (in mUS$) | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 |
| Growth (in %) | 75.0 | 37.7 | 24.9 | 35.5 | 17.3 | 59.6 | 71.3 | 39.8 |
Top stores
Top five Homeware online stores in Kenya by net sales 2023
With sales in the Kenyan Homeware market, homeandbeyond.co.ke generated a revenue of US$0.7 million in 2023, which means it is the leading online store in this market. The Homeware ranking of Kenya is based on all online stores that generated sales in this market in 2023. Due to a country- and category-dependent approach, both national and international online stores can be part of the ranking. The graph shows a filtered revenue. It only includes national sales within the respective market.
eCommerce net sales generated in the Homeware market in Kenya in 2023
| Filtered revenue / share eCommerce net sales refer to the year 2023 | Global revenue eCommerce net sales refer to the year 2023 | Growth eCommerce net sales growth refers to 2023/2022 | |
|---|---|---|---|
US$900.0m 20.7% | US$8,300.0m | 8.3% | |
US$550.0m 12.0% | US$4,600.0m | 12.4% | |
US$470.0m 3.9% | US$1,190.0m | 33.6% | |
US$430.0m 20.6% | US$2,122.0m | 18.0% | |
US$370.0m 20.7% | US$1,814.0m | 12.6% |
See further stores
Market definition
Definition of the Homeware market within the Furniture & Homeware market
Market definition: Furniture & Homeware > Homeware The category Homeware covers the sale of lamps (e.g. indoor lamps, outdoor lanmps), tableware (e.g. dishes, cutlery), decorations (e.g. table linens, wall art), and more. This category does not cover furniture, interior finishes (e.g. floorings, paints, wallpapers) or interior design services. All monetary figures refer to the annual gross revenue and do not factor in shipping costs.
In-scope
- Lamps (e.g. Indoor lamps, outdoor lanmps)
- Tableware (e.g. dishes, cutlery)
- Decorations (e.g. table linens, wall art)
- Carpets (e.g. shag carpets, area rugs, runner rugs)
- Curtains and blinds (e.g. drapes, valances, roller blinds)
- Beddings (e.g. bed sheets, pillowcases)
Out-of-scope
- Furniture
- Interior finishes (e.g. floorings, paints, wallpapers)
- Interior design services
Select sub-category