Furniture & Homeware market in Kenya

The Kenyan Furniture & Homeware eCommerce market is predicted to reach US$77.5 million by 2024 and accounts for 11.7% of the total eCommerce market in Kenya. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2024-2028) will be 15.8%, resulting in a projected market volume of US$139.2 million by 2028. Within the Furniture & Homeware market ECDB considers the following two sub-markets: Furniture and Homeware.

Market development

eCommerce revenue development in the Chairs market in Kenya

The Kenyan Chairs eCommerce market is predicted to reach US$3.6 million by 2024 and accounts for 13.4% of the Home & Living eCommerce market in Kenya. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2024-2028) will be 17.8%, resulting in a projected market volume of US$7.0 million by 2028. The Chairs eCommerce market is a sub-market of the Home & Living market. Further categories within the Home & Living market are: Beds, Cabinets & Shelves, Mattresses, Other Home & Living Furniture, and Tables.

eCommerce revenue development in the Chairs market in Kenya

in million US$

Note: Market revenue represents B2C sales of physical goods including VAT. It excludes B2B sales, C2C sales, returns, compensation for damaged or missing goods, any discounts granted and services. Data shown is using current exchange rates.

Source: ECDB analysis

eCommerce revenue growth in the Chairs market in Kenya

in %

Note: Market revenue represents B2C sales of physical goods including VAT. It excludes B2B sales, C2C sales, returns, compensation for damaged or missing goods, any discounts granted and services. Data shown is using current exchange rates.

Source: ECDB analysis

Net eCommerce revenue split by sub-category

in %

Note: Data shown is using current exchange rates.

Source: ECDB analysis

20202021202220232024202520262027
Revenue (in mUS$)0.00.00.00.00.00.00.00.0
Growth (in %)82.312.464.593.978.593.152.276.1

Market definition

Definition of the Chairs market within the Furniture & Homeware market

Market definition: Furniture & Homeware > Furniture > Home & Living > Chairs The category Chairs includes the online trade of chairs (e.g. dining chairs, accent chairs, bar stools). This category does not cover office chairs and outdoor chairs. All monetary figures refer to the annual gross revenue and do not factor in shipping costs.

In-scope

  • Chairs (e.g. dining chairs, accent chairs, bar stools)

Out-of-scope

  • Office chairs
  • Outdoor chairs

Market comparison

The Kenyan Chairs market in a global comparison

Market comparison by growth, online share, and revenue in 2023

in %

Source: ECDB analysis