Furniture & Homeware market in Kenya

The Kenyan Furniture & Homeware eCommerce market is predicted to reach US$77.5 million by 2024 and accounts for 11.7% of the total eCommerce market in Kenya. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2024-2028) will be 15.8%, resulting in a projected market volume of US$139.2 million by 2028. Within the Furniture & Homeware market ECDB considers the following two sub-markets: Furniture and Homeware.

Market development

eCommerce revenue development in the Other Homeware market in Kenya

The Kenyan Other Homeware eCommerce market is predicted to reach US$1.5 million by 2024 and accounts for 5.3% of the Homeware eCommerce market in Kenya. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2024-2028) will be 18.2%, resulting in a projected market volume of US$3.0 million by 2028. The Other Homeware eCommerce market is a sub-market of the Homeware market. Further categories within the Homeware market are: Bedding, Carpets, Curtains & Blinds, Decorations, Lamps, and Tableware.

eCommerce revenue development in the Other Homeware market in Kenya

in million US$

Note: Market revenue represents B2C sales of physical goods including VAT. It excludes B2B sales, C2C sales, returns, compensation for damaged or missing goods, any discounts granted and services. Data shown is using current exchange rates.

Source: ECDB analysis

eCommerce revenue growth in the Other Homeware market in Kenya

in %

Note: Market revenue represents B2C sales of physical goods including VAT. It excludes B2B sales, C2C sales, returns, compensation for damaged or missing goods, any discounts granted and services. Data shown is using current exchange rates.

Source: ECDB analysis

Net eCommerce revenue split by sub-category

in %

Note: Data shown is using current exchange rates.

Source: ECDB analysis

20202021202220232024202520262027
Revenue (in mUS$)0.00.00.00.00.00.00.00.0
Growth (in %)35.780.13.342.834.32.168.480.5

Market definition

Definition of the Other Homeware market within the Furniture & Homeware market

Market definition: Furniture & Homeware > Homeware > Other Homeware The category Other Homeware includes the online trade of clothes horse, hampers and laundry baskets, floor protection, and more. All monetary figures refer to the annual gross revenue and do not factor in shipping costs.

In-scope

  • Clothes horse
  • Hampers and laundry baskets
  • Floor protection
  • Boxes
  • Fireplace accessories
  • Room dividers
  • Hangers

Market comparison

The Kenyan Other Homeware market in a global comparison

Market comparison by growth, online share, and revenue in 2023

in %

Source: ECDB analysis