Furniture & Homeware market in Kenya
The Kenyan Furniture & Homeware eCommerce market is predicted to reach US$77.5 million by 2024 and accounts for 11.7% of the total eCommerce market in Kenya. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2024-2028) will be 15.8%, resulting in a projected market volume of US$139.2 million by 2028. Within the Furniture & Homeware market ECDB considers the following two sub-markets: Furniture and Homeware.
Market development
eCommerce revenue development in the Carpets market in Kenya
The Kenyan Carpets eCommerce market is predicted to reach US$5.8 million by 2024 and accounts for 20.1% of the Homeware eCommerce market in Kenya. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2024-2028) will be 18.5%, resulting in a projected market volume of US$11.5 million by 2028. The Carpets eCommerce market is a sub-market of the Homeware market. Further categories within the Homeware market are: Bedding, Curtains & Blinds, Decorations, Lamps, Other Homeware, and Tableware.
eCommerce revenue development in the Carpets market in Kenya
eCommerce revenue growth in the Carpets market in Kenya
Net eCommerce revenue split by sub-category
2020 | 2021 | 2022 | 2023 | 2024 | 2025 | 2026 | 2027 | |
---|---|---|---|---|---|---|---|---|
Revenue (in mUS$) | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 |
Growth (in %) | 62.9 | 97.4 | 20.2 | 49.7 | 93.0 | 39.7 | 38.1 | 13.7 |
Market definition
Definition of the Carpets market within the Furniture & Homeware market
Market definition: Furniture & Homeware > Homeware > Carpets The category Carpets includes the online trade of carpets (e.g. outdoor carpets, shag carpets, berber carpets) and rugs (e.g. area rugs, runner rugs, oriental and persian rugs, kilim rugs). This category does not cover tapestries, doormats or flooring carpets. All monetary figures refer to the annual gross revenue and do not factor in shipping costs.
In-scope
- Carpets (e.g. outdoor carpets, shag carpets, berber carpets)
- Rugs (e.g. area rugs, runner rugs, oriental and persian rugs, kilim rugs)
Out-of-scope
- Tapestries
- Doormats
- Flooring carpets
Market comparison
The Kenyan Carpets market in a global comparison
Market comparison by growth, online share, and revenue in 2023
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