Furniture & Homeware market in Kenya

The Kenyan Furniture & Homeware eCommerce market is predicted to reach US$93.5 million by 2024 and accounts for 11.7% of the total eCommerce market in Kenya. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2024-2028) will be 15.8%, resulting in a projected market volume of US$167.9 million by 2028. Within the Furniture & Homeware market ECDB considers the following two sub-markets: Furniture and Homeware.

Market development

eCommerce revenue development in the Tableware market in Kenya

The Kenyan Tableware eCommerce market is predicted to reach US$3.6 million by 2024 and accounts for 10.4% of the Homeware eCommerce market in Kenya. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2024-2028) will be 16.2%, resulting in a projected market volume of US$6.6 million by 2028. The Tableware eCommerce market is a sub-market of the Homeware market. Further categories within the Homeware market are: Bedding, Carpets, Curtains & Blinds, Decorations, Lamps, and Other Homeware.

eCommerce revenue development in the Tableware market in Kenya

in million US$

Note: Market revenue represents B2C sales of physical goods including VAT. It excludes B2B sales, C2C sales, returns, compensation for damaged or missing goods, any discounts granted and services. Data shown is using current exchange rates.

Source: ECDB analysis

eCommerce revenue growth in the Tableware market in Kenya

in %

Note: Market revenue represents B2C sales of physical goods including VAT. It excludes B2B sales, C2C sales, returns, compensation for damaged or missing goods, any discounts granted and services. Data shown is using current exchange rates.

Source: ECDB analysis

Net eCommerce revenue split by sub-category

in %

Note: Data shown is using current exchange rates.

Source: ECDB analysis

20202021202220232024202520262027
Revenue (in mUS$)0.00.00.00.00.00.00.00.0
Growth (in %)50.322.380.79.793.068.21.495.2

Market definition

Definition of the Tableware market within the Furniture & Homeware market

Market definition: Furniture & Homeware > Homeware > Tableware The category Tableware includes the online trade of dishes (e.g. plates, bowls, cups, mugs, glasses), cutlery (e.g. spoons, knives, forks), serving platters and trays, and more. This category does not cover table linens (e.g. tablecloths, table runners, placemats, cloth napkins). All monetary figures refer to the annual gross revenue and do not factor in shipping costs.

In-scope

  • Dishes (e.g. plates, bowls, cups, mugs, glasses)
  • Cutlery (e.g. spoons, knives, forks)
  • Serving platters and trays
  • Salt and pepper shakers
  • Napkin rings
  • Bread baskets

Out-of-scope

  • Table linens (e.g. tablecloths, table runners, placemats, cloth napkins)

Market comparison

The Kenyan Tableware market in a global comparison

Market comparison by growth, online share, and revenue in 2023

in %

Source: ECDB analysis