Furniture & Homeware market in Kenya

The Kenyan Furniture & Homeware eCommerce market is predicted to reach US$89.1 million by 2024 and accounts for 11.7% of the total eCommerce market in Kenya. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2024-2028) will be 14.9%, resulting in a projected market volume of US$155.5 million by 2028. Within the Furniture & Homeware market ECDB considers the following two sub-markets: Furniture and Homeware.

Market development

eCommerce revenue development in the Mattresses market in Kenya

The Kenyan Mattresses eCommerce market is predicted to reach US$4.5 million by 2024 and accounts for 14.4% of the Home & Living eCommerce market in Kenya. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2024-2028) will be 13.7%, resulting in a projected market volume of US$7.5 million by 2028. The Mattresses eCommerce market is a sub-market of the Home & Living market. Further categories within the Home & Living market are: Beds, Cabinets & Shelves, Chairs, Other Home & Living Furniture, and Tables.

eCommerce revenue development in the Mattresses market in Kenya

in million US$

Note: Market revenue represents B2C sales of physical goods including VAT. It excludes B2B sales, C2C sales, returns, compensation for damaged or missing goods, any discounts granted and services. Data shown is using current exchange rates.

Source: ECDB analysis

eCommerce revenue growth in the Mattresses market in Kenya

in %

Note: Market revenue represents B2C sales of physical goods including VAT. It excludes B2B sales, C2C sales, returns, compensation for damaged or missing goods, any discounts granted and services. Data shown is using current exchange rates.

Source: ECDB analysis

Net eCommerce revenue split by sub-category

in %

Note: Data shown is using current exchange rates.

Source: ECDB analysis

20202021202220232024202520262027
Revenue (in mUS$)0.00.00.00.00.00.00.00.0
Growth (in %)82.676.298.093.957.30.593.63.5

Market definition

Definition of the Mattresses market within the Furniture & Homeware market

Market definition: Furniture & Homeware > Furniture > Home & Living > Mattresses The category Mattresses includes the online trade of mattresses (e.g. innerspring mattresses, memory foam mattresses, futon mattresses) and mattresses for kids or baby beds. This category does not cover beds, beddings (e.g. bed sheets, pillowcases, duvet covers) or mattress toppers. All monetary figures refer to the annual gross revenue and do not factor in shipping costs.

In-scope

  • Mattresses (e.g. innerspring mattresses, memory foam mattresses, futon mattresses)
  • Mattresses for kids or baby beds

Out-of-scope

  • Beds
  • Beddings (e.g. bed sheets, pillowcases, duvet covers)
  • Mattress toppers

Market comparison

The Kenyan Mattresses market in a global comparison

Market comparison by growth, online share, and revenue in 2023

in %

Source: ECDB analysis