Furniture & Homeware market in Kenya

The Kenyan Furniture & Homeware eCommerce market is predicted to reach US$77.5 million by 2024 and accounts for 11.7% of the total eCommerce market in Kenya. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2024-2028) will be 15.8%, resulting in a projected market volume of US$139.2 million by 2028. Within the Furniture & Homeware market ECDB considers the following two sub-markets: Furniture and Homeware.

Market development

eCommerce revenue development in the Outdoor Furniture market in Kenya

The Kenyan Outdoor Furniture eCommerce market is predicted to reach US$5.1 million by 2024 and accounts for 10.4% of the Furniture eCommerce market in Kenya. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2024-2028) will be 14.4%, resulting in a projected market volume of US$8.7 million by 2028. The Outdoor Furniture eCommerce market is a sub-market of the Furniture market. Further categories within the Furniture market are: Home & Living, Home Office & Workplace Furniture, Kitchen & Bath, and Other Furniture.

eCommerce revenue development in the Outdoor Furniture market in Kenya

in million US$

Note: Market revenue represents B2C sales of physical goods including VAT. It excludes B2B sales, C2C sales, returns, compensation for damaged or missing goods, any discounts granted and services. Data shown is using current exchange rates.

Source: ECDB analysis

eCommerce revenue growth in the Outdoor Furniture market in Kenya

in %

Note: Market revenue represents B2C sales of physical goods including VAT. It excludes B2B sales, C2C sales, returns, compensation for damaged or missing goods, any discounts granted and services. Data shown is using current exchange rates.

Source: ECDB analysis

Net eCommerce revenue split by sub-category

in %

Note: Data shown is using current exchange rates.

Source: ECDB analysis

20202021202220232024202520262027
Revenue (in mUS$)0.00.00.00.00.00.00.00.0
Growth (in %)32.875.998.450.646.737.714.975.5

Market definition

Definition of the Outdoor Furniture market within the Furniture & Homeware market

Market definition: Furniture & Homeware > Furniture > Outdoor Furniture The category Outdoor Furniture includes the online trade of patio dining sets, outdoor seating sets, outdoor chairs, and more. This category does not cover barbecues and grills, outdoor play furniture or outdoor lights. All monetary figures refer to the annual gross revenue and do not factor in shipping costs.

In-scope

  • Patio dining sets
  • Outdoor seating sets
  • Outdoor chairs
  • Outdoor tables
  • Outdoor benches
  • Outdoor loungers
  • Outdoor umbrellas and shade solutions
  • Outdoor storage

Out-of-scope

  • Barbecues and grills
  • Outdoor play furniture
  • Outdoor lights
  • Outdoor cushions and pillows
  • Outdoor rugs

Market comparison

The Kenyan Outdoor Furniture market in a global comparison

Market comparison by growth, online share, and revenue in 2023

in %

Source: ECDB analysis