Fashion market in Turkey

The Turkish Fashion eCommerce market is predicted to reach US$5,189.6 million by 2023 and accounts for 22.6% of the total eCommerce market in Turkey. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2023-2027) will be 16.3%, resulting in a projected market volume of US$9,497.8 million by 2027. Within the Fashion market ecommerceDB considers the following three sub-markets: Apparel, Bags & Accessories, and Footwear.

Market development

eCommerce revenue development in the Jerseys, Sweatshirts & Pullovers (women) market in Turkey

The Turkish Jerseys, Sweatshirts & Pullovers (women) eCommerce market is predicted to reach US$191.0 million by 2023 and accounts for 17.8% of the Women's Apparel eCommerce market in Turkey. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2023-2027) will be 19.2%, resulting in a projected market volume of US$385.6 million by 2027. The Jerseys, Sweatshirts & Pullovers (women) eCommerce market is a sub-market of the Women's Apparel market. Further categories within the Women's Apparel market are: Blazers (women), Coats & Jackets (women), Dresses & Skirts (women), Night & Underwear (women), Shirts & Blouses (women), Socks (women), Suits & Ensembles (women), T-Shirts (women), Tights & Leggings (women), and Trousers (women).

eCommerce revenue development in the Jerseys, Sweatshirts & Pullovers (women) market in Turkey

in million US$, in %

Note: Data shown is using current exchange rates and reflects market impacts of the Russia-Ukraine war

Source: Statista Market Insights, ecommerceDB

2020 2021 2022 2023 2024 2025 2026 2027
Revenue (in mUS$) 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0
Growth (in %) 6.2 30.4 68.9 89.0 24.0 68.5 85.0 58.6
AOV (in US$) 45.1 49.4 12.3 94.8 79.5 79.2 1.4 22.5
CVR (in %) 6.2 30.4 68.9 89.0 24.0 68.5 85.0 58.6
AOV: Average Order Value CVR: Conversion Rate