Fashion market in Turkey

The Turkish Fashion eCommerce market is predicted to reach US$5,189.6 million by 2023 and accounts for 22.6% of the total eCommerce market in Turkey. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2023-2027) will be 16.3%, resulting in a projected market volume of US$9,497.8 million by 2027. Within the Fashion market ecommerceDB considers the following three sub-markets: Apparel, Bags & Accessories, and Footwear.

Market development

eCommerce revenue development in the Textile & Other Footwear market in Turkey

The Turkish Textile & Other Footwear eCommerce market is predicted to reach US$512.9 million by 2023 and accounts for 49.6% of the Footwear eCommerce market in Turkey. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2023-2027) will be 16.8%, resulting in a projected market volume of US$955.1 million by 2027. The Textile & Other Footwear eCommerce market is a sub-market of the Footwear market. Further categories within the Footwear market are: Leather Footwear, Luxury Footwear, Other Footwear, and Sneakers.

eCommerce revenue development in the Textile & Other Footwear market in Turkey

in million US$, in %

Note: Data shown is using current exchange rates and reflects market impacts of the Russia-Ukraine war

Source: Statista Market Insights, ecommerceDB

2020 2021 2022 2023 2024 2025 2026 2027
Revenue (in mUS$) 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0
Growth (in %) 53.8 18.9 12.0 66.8 95.9 59.7 65.3 98.4
AOV (in US$) 25.0 79.2 53.2 8.8 40.1 18.0 53.6 31.9
CVR (in %) 53.8 18.9 12.0 66.8 95.9 59.7 65.3 98.4
AOV: Average Order Value CVR: Conversion Rate