Global Toys, Hobby & DIY market
The global Toys, Hobby & DIY eCommerce market is expected to increase over the next years. It is predicted to reach US$784,200.8 million by 2023 and the expected compound annual growth rate for the next four years (CAGR 2023-2027) will be 9.7%. ecommerceDB considers the following four sub-markets within the Toys, Hobby & DIY market: DIY, Garden & Pets, Hobby & Stationery, Toys & Baby, and Sports & Outdoor. DIY, Garden & Pets is the largest sub-market and accounts for 38.9% of the global Toys, Hobby & DIY market.
Market development
eCommerce revenue development in the global Hobby & Stationery market
The global Hobby & Stationery eCommerce market is expected to increase over the next years. It is predicted to reach US$276,943.6 million by 2023 and the expected compound annual growth rate for the next four years (CAGR 2023-2027) will be 10.9%. The Hobby & Stationery eCommerce market is a sub-market of the Toys, Hobby & DIY market and accounts for 35.3% within this market. Further categories within the Toys, Hobby & DIY market are: DIY, Garden & Pets, Sports & Outdoor, and Toys & Baby.
eCommerce revenue development in the global Hobby & Stationery market
Note: Data shown is using current exchange rates and reflects market impacts of the Russia-Ukraine war
Source: Statista Market Insights, ecommerceDB
| 2020 | 2021 | 2022 | 2023 | 2024 | 2025 | 2026 | 2027 | |
|---|---|---|---|---|---|---|---|---|
| Revenue (in mUS$) | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 |
| Growth (in %) | 22.1 | 94.8 | 31.6 | 55.0 | 82.7 | 65.1 | 35.9 | 50.4 |
| AOV (in US$) | 30.0 | 27.5 | 99.1 | 9.5 | 9.0 | 31.8 | 72.3 | 56.1 |
| CVR (in %) | 22.1 | 94.8 | 31.6 | 55.0 | 82.7 | 65.1 | 35.9 | 50.4 |
Top stores
Top five Hobby & Stationery online stores worldwide by net sales 2021
With sales in the global Hobby & Stationery market, amazon.com generated a revenue of US$13,101.9 million in 2021, which means it is the leading online store in this market. In second place is jd.com with a revenue of US$2,381.6 million, followed by walmart.com with a revenue of US$2,322.3 million. Altogether, the top three online stores account for a market share of about 32.3% within the top 100 stores of the given market. The global Hobby & Stationery ranking is based on all online stores that generated sales in this market in 2021. Due to a country- and category-dependent approach, both national and international online stores can be part of the ranking. The ranking shows a filtered revenue. It only includes sales within the market Hobby & Stationery.
eCommerce net sales generated in the Hobby & Stationery market in 2021
Note: First party net sales generated after deduction of returns, allowances for damaged or missing goods and any discounts allowed
Source: Annual report, secondary sources, ecommerceDB analysis
| no-access-0 | no-access-1 | no-access-2 | no-access-3 | no-access-4 | |
|---|---|---|---|---|---|
| Filtered revenue (in mUS$) | 900.0 | 550.0 | 470.0 | 430.0 | 370.0 |
| Share of global revenue (in %) | 20.7 | 12.0 | 3.9 | 20.6 | 20.7 |
| Global revenue (in mUS$) | 8,300.0 | 4,600.0 | 1,190.0 | 2,122.0 | 1,814.0 |
| Growth global revenue (in %) | 8.3 | 12.4 | 33.6 | 18.0 | 12.6 |
See further stores
Market definition
Definition of the Hobby & Stationery market within the Toys, Hobby & DIY market
Market definition: Toys, Hobby & DIY > Hobby & Stationery The category Hobby & Stationery contains the online sale of hobby items and stationery goods. Musical instruments, photo and printing materials, office equipment, pens and paper, collectors’ pieces (including art and antiques), car parts, and adult entertainment products are included in this segment. Hobby-related products already covered in the Sports & Outdoor or the DIY, Garden & Pets market segment are not included. All monetary figures refer to the annual gross revenue and do not factor in shipping costs.
In-scope
- Musical instruments
- Tobacco products
- Office furniture
- Construction sets and models
Out-of-scope
- Toy musical instruments
- Sports apparel and footwear
- Untaxed tobacco products
- Smokeless tobacco (snuff and chewing tobacco)
- Heat-not-burn products (e.g., IQOS)
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