Global Toys, Hobby & DIY market
The global Toys, Hobby & DIY eCommerce market is expected to increase over the next years. It is predicted to reach US$784,200.8 million by 2023 and the expected compound annual growth rate for the next four years (CAGR 2023-2027) will be 9.7%. ecommerceDB considers the following four sub-markets within the Toys, Hobby & DIY market: DIY, Garden & Pets, Hobby & Stationery, Toys & Baby, and Sports & Outdoor. DIY, Garden & Pets is the largest sub-market and accounts for 38.9% of the global Toys, Hobby & DIY market.
Market development
eCommerce revenue development in the global Sports & Outdoor market
The global Sports & Outdoor eCommerce market is expected to increase over the next years. It is predicted to reach US$83,969.0 million by 2023 and the expected compound annual growth rate for the next four years (CAGR 2023-2027) will be 9.5%. The Sports & Outdoor eCommerce market is a sub-market of the Toys, Hobby & DIY market and accounts for 10.7% within this market. Further categories within the Toys, Hobby & DIY market are: DIY, Garden & Pets, Hobby & Stationery, and Toys & Baby.
eCommerce revenue development in the global Sports & Outdoor market
Note: Data shown is using current exchange rates and reflects market impacts of the Russia-Ukraine war
Source: Statista Market Insights, ecommerceDB
| 2020 | 2021 | 2022 | 2023 | 2024 | 2025 | 2026 | 2027 | |
|---|---|---|---|---|---|---|---|---|
| Revenue (in mUS$) | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 |
| Growth (in %) | 69.5 | 40.3 | 50.8 | 46.8 | 44.6 | 13.1 | 41.7 | 85.5 |
| AOV (in US$) | 94.7 | 38.6 | 25.4 | 51.7 | 85.3 | 46.9 | 51.5 | 66.1 |
| CVR (in %) | 69.5 | 40.3 | 50.8 | 46.8 | 44.6 | 13.1 | 41.7 | 85.5 |
Top stores
Top five Sports & Outdoor online stores worldwide by net sales 2021
With sales in the global Sports & Outdoor market, nike.com generated a revenue of US$8,351.9 million in 2021, which means it is the leading online store in this market. In second place is jd.com with a revenue of US$5,954.0 million, followed by amazon.com with a revenue of US$3,275.5 million. Altogether, the top three online stores account for a market share of about 32.1% within the top 100 stores of the given market. The global Sports & Outdoor ranking is based on all online stores that generated sales in this market in 2021. Due to a country- and category-dependent approach, both national and international online stores can be part of the ranking. The ranking shows a filtered revenue. It only includes sales within the market Sports & Outdoor.
eCommerce net sales generated in the Sports & Outdoor market in 2021
Note: First party net sales generated after deduction of returns, allowances for damaged or missing goods and any discounts allowed
Source: Annual report, secondary sources, ecommerceDB analysis
| no-access-0 | no-access-1 | no-access-2 | no-access-3 | no-access-4 | |
|---|---|---|---|---|---|
| Filtered revenue (in mUS$) | 900.0 | 550.0 | 470.0 | 430.0 | 370.0 |
| Share of global revenue (in %) | 20.7 | 12.0 | 3.9 | 20.6 | 20.7 |
| Global revenue (in mUS$) | 8,300.0 | 4,600.0 | 1,190.0 | 2,122.0 | 1,814.0 |
| Growth global revenue (in %) | 8.3 | 12.4 | 33.6 | 18.0 | 12.6 |
See further stores
Market definition
Definition of the Sports & Outdoor market within the Toys, Hobby & DIY market
Market definition: Toys, Hobby & DIY > Sports & Outdoor The category Sports & Outdoor comprises leisure products linked to sports and outdoor activities. Sports and outdoor items also include clothing, shoes, as well as sports and outdoor equipment, e.g., hiking poles, backpacks, fitness equipment, hunting devices, sporting weapons, swimming accessories, and winter sports gear. All monetary figures refer to the annual gross revenue and do not factor in shipping costs.
In-scope
- Track and jogging suits worn for sporting activities
- Lifestyle apparel by sportswear brands
- Functional clothing and footwear for sports purposes
- Athletic apparel and footwear worn for leisure
- Swimwear
- Fishing articles and equipment
- Summer and winter sports equipment
Out-of-scope
- Work clothes
- Diving equipment
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