Global Toys, Hobby & DIY market
The global Toys, Hobby & DIY eCommerce market is expected to increase over the next years. It is predicted to reach US$784,200.8 million by 2023 and the expected compound annual growth rate for the next four years (CAGR 2023-2027) will be 9.7%. ecommerceDB considers the following four sub-markets within the Toys, Hobby & DIY market: DIY, Garden & Pets, Hobby & Stationery, Toys & Baby, and Sports & Outdoor. DIY, Garden & Pets is the largest sub-market and accounts for 38.9% of the global Toys, Hobby & DIY market.
Market development
eCommerce revenue development in the global Toys & Baby market
The global Toys & Baby eCommerce market is expected to increase over the next years. It is predicted to reach US$118,112.7 million by 2023 and the expected compound annual growth rate for the next four years (CAGR 2023-2027) will be 10.2%. The Toys & Baby eCommerce market is a sub-market of the Toys, Hobby & DIY market and accounts for 15.1% within this market. Further categories within the Toys, Hobby & DIY market are: DIY, Garden & Pets, Hobby & Stationery, and Sports & Outdoor.
eCommerce revenue development in the global Toys & Baby market
Note: Data shown is using current exchange rates and reflects market impacts of the Russia-Ukraine war
Source: Statista Market Insights, ecommerceDB
| 2020 | 2021 | 2022 | 2023 | 2024 | 2025 | 2026 | 2027 | |
|---|---|---|---|---|---|---|---|---|
| Revenue (in mUS$) | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 |
| Growth (in %) | 22.7 | 2.7 | 44.4 | 10.8 | 38.5 | 35.7 | 23.3 | 66.8 |
| AOV (in US$) | 22.1 | 66.6 | 14.7 | 31.8 | 33.9 | 28.8 | 58.3 | 88.5 |
| CVR (in %) | 22.7 | 2.7 | 44.4 | 10.8 | 38.5 | 35.7 | 23.3 | 66.8 |
Top stores
Top five Toys & Baby online stores worldwide by net sales 2021
With sales in the global Toys & Baby market, amazon.com generated a revenue of US$6,550.9 million in 2021, which means it is the leading online store in this market. In second place is jd.com with a revenue of US$5,954.0 million, followed by walmart.com with a revenue of US$4,644.6 million. Altogether, the top three online stores account for a market share of about 36.0% within the top 100 stores of the given market. The global Toys & Baby ranking is based on all online stores that generated sales in this market in 2021. Due to a country- and category-dependent approach, both national and international online stores can be part of the ranking. The ranking shows a filtered revenue. It only includes sales within the market Toys & Baby.
eCommerce net sales generated in the Toys & Baby market in 2021
Note: First party net sales generated after deduction of returns, allowances for damaged or missing goods and any discounts allowed
Source: Annual report, secondary sources, ecommerceDB analysis
| no-access-0 | no-access-1 | no-access-2 | no-access-3 | no-access-4 | |
|---|---|---|---|---|---|
| Filtered revenue (in mUS$) | 900.0 | 550.0 | 470.0 | 430.0 | 370.0 |
| Share of global revenue (in %) | 20.7 | 12.0 | 3.9 | 20.6 | 20.7 |
| Global revenue (in mUS$) | 8,300.0 | 4,600.0 | 1,190.0 | 2,122.0 | 1,814.0 |
| Growth global revenue (in %) | 8.3 | 12.4 | 33.6 | 18.0 | 12.6 |
See further stores
Market definition
Definition of the Toys & Baby market within the Toys, Hobby & DIY market
Market definition: Toys, Hobby & DIY > Toys & Baby The category Toys & Baby includes the sale of toys and products for infants (e.g., clothing, care products, baby food, bottles, nursing products, playpens, strollers, and car seats). All monetary figures refer to the annual gross revenue and do not factor in shipping costs.
In-scope
- Various toys for toddlers (e.g., doll's carriages), children (e.g., dolls, construction sets), and adults
- Cards and other indoor games
- Video game consoles
Out-of-scope
- Board games
- Video games
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