eCommerce: Market Insight
Largest Product Categories in German eCommerce: Fashion Tops the List
Germany is one of the markets with the highest eCommerce revenues in the world, and 2023 was a successful year for selling products online. Find out which categories generated the most revenue in 2023.
April 05, 2024The German eCommerce market is the second largest in Europe, having generated US$113.3 billion across all product categories in 2023. Of these, three stand out:
Fashion sells best in German eCommerce. The category consists of apparel, bags & accessories and footwear, and accounted for total revenues of US$28.3 billion in 2023. Hobby & Leisure is a close second, with US$27.5 billion in revenues. In third place is Electronics, which reached US$24.3 billion.
The following categories fall further behind, as indicated by Furniture & Homeware, which did not reach half the revenues of the previous category, at US$11.2 billion.
At the bottom of the ranking are Care Products, with US$9.4 billion in revenues in 2023, Grocery with US$6.9 billion, and lastly DIY with US$5.9 billion.
Click here for
more relevant insights from
our partner Mastercard.
Related insights
Deep Dive
American Apparel & Footwear Association (AAFA) Calls Out eCommerce and Social Commerce Platforms for Counterfeiting
American Apparel & Footwear Association (AAFA) Calls Out eCommerce and Social Commerce Platforms for Counterfeiting
Deep Dive
Adidas vs Nike: Which Brand Leads in eCommerce?
Adidas vs Nike: Which Brand Leads in eCommerce?
Deep Dive
Monthly eCommerce Market Revenue Growth: Online Retail Sales (September 2024)
Monthly eCommerce Market Revenue Growth: Online Retail Sales (September 2024)
Deep Dive
The eCommerce Market Germany 2024: A Report By EHI & ECDB
The eCommerce Market Germany 2024: A Report By EHI & ECDB
Deep Dive
Shein Workers Share Videos About Labor Conditions in Factories
Shein Workers Share Videos About Labor Conditions in Factories
Back to main topics