eCommerce: Market Insight

Largest Product Categories in German eCommerce: Fashion Tops the List

Germany is one of the markets with the highest eCommerce revenues in the world, and 2023 was a successful year for selling products online. Find out which categories generated the most revenue in 2023.

April 05, 2024

European Flag (blue) Unsplah

The German eCommerce market is the second largest in Europe, having generated US$113.3 billion across all product categories in 2023. Of these, three stand out:

Largest Product Categories in German eCommerce by Revenue, 2023

Fashion sells best in German eCommerce. The category consists of apparel, bags & accessories and footwear, and accounted for total revenues of US$28.3 billion in 2023. Hobby & Leisure is a close second, with US$27.5 billion in revenues. In third place is Electronics, which reached US$24.3 billion.

The following categories fall further behind, as indicated by Furniture & Homeware, which did not reach half the revenues of the previous category, at US$11.2 billion.

At the bottom of the ranking are Care Products, with US$9.4 billion in revenues in 2023, Grocery with US$6.9 billion, and lastly DIY with US$5.9 billion.