Global Care Products market

The global Care Products eCommerce market is expected to increase over the next years. It is predicted to reach US$470,263.0 million by 2025 and the expected compound annual growth rate for the next four years (CAGR 2025-2029) will be 7.4%. ECDB considers the following three sub-markets within the Care Products market: Personal Care, Health Care, and Household Care. Personal Care is the largest sub-market and accounts for 60.2% of the global Care Products market.

Market development

eCommerce revenue development in the global Other Hygiene market

The global Other Hygiene eCommerce market is expected to increase over the next years. It is predicted to reach US$1,382.9 million by 2025 and the expected compound annual growth rate for the next four years (CAGR 2025-2029) will be 11.2%. The Other Hygiene eCommerce market is a sub-market of the Hygiene market and accounts for 4.8% within this market. Further categories within the Hygiene market are: Feminine Hygiene, Handkerchiefs, and Toilet Paper.

eCommerce revenue development in the global Other Hygiene market

in million US$

Note: Market revenue represents B2C sales of physical goods including VAT. It excludes B2B sales, C2C sales, returns, compensation for damaged or missing goods, any discounts granted and services. Data shown is using current exchange rates.

Source: ECDB analysis

eCommerce revenue growth in the global Other Hygiene market

in %

Note: Market revenue represents B2C sales of physical goods including VAT. It excludes B2B sales, C2C sales, returns, compensation for damaged or missing goods, any discounts granted and services. Data shown is using current exchange rates.

Source: ECDB analysis

Net eCommerce revenue split by sub-category

in %

Note: Data shown is using current exchange rates.

Source: ECDB analysis

20202021202220232024202520262027
Revenue (in mUS$)0.00.00.00.00.00.00.00.0
Growth (in %)63.128.875.935.459.332.994.935.9

Online share

eCommerce online share of the total Other Hygiene market

The online share refers to the proportion of the retail volume that is transacted via the Internet. It includes purchases via desktop PC, tablet or smartphone, both via website or app. Only retail of physical goods is taken into account. In the global Other Hygiene retail market, the online share is 35.0% and will increase by an average of 3.6% to 40.4% by 2029.

eCommerce online share of the total Other Hygiene market

in %

Note: Data shown is using current exchange rates.

Source: Statista Market Insights , ECDB analysis

20202021202220232024202520262027
Online share (in %)14.2%26.3%77.1%91.8%18.1%26.0%26.3%78.0%

Market definition

Definition of the Other Hygiene market within the Care Products market

Market definition: Care Products > Personal Care > Hygiene > Other Hygiene The category Other Hygiene includes the online trade of baby wipes and diapers, incontinence products and oral care products (e.g. toothbrushes, toothpastes, mouthwashes, dental flosses). All monetary figures refer to the annual gross revenue and do not factor in shipping costs.

In-scope

  • Baby wipes and diapers
  • Incontinence products
  • Oral care products (e.g. toothbrushes, toothpastes, mouthwashes, dental flosses)