Global Care Products market

Market development

eCommerce revenue development in the global Nutrition market

The global Nutrition eCommerce market is expected to increase over the next years. It is predicted to reach US$33,774.9 million by 2024 and the expected compound annual growth rate for the next four years (CAGR 2024-2028) will be 0.5%. The Nutrition eCommerce market is a sub-market of the Health Care market and accounts for 23.0% within this market. Further categories within the Health Care market are: Eye Care, Medical Products, Other Health Care, and Pharmaceuticals.

eCommerce revenue development in the global Nutrition market

in million US$

eCommerce revenue growth in the global Nutrition market

in %
20202021202220232024202520262027
Revenue (in mUS$)0.00.00.00.00.00.00.00.0
Growth (in %)63.15.258.358.685.752.633.395.3

Online share

eCommerce online share of the total Nutrition market

The online share refers to the proportion of the retail volume that is transacted via the Internet. It includes purchases via desktop PC, tablet or smartphone, both via website or app. Only retail of physical goods is taken into account. In the global Nutrition retail market, the online share is 31.0% and will increase by an average of 5.3% to 38.2% by 2028.

eCommerce online share of the total Nutrition market

in %
20202021202220232024202520262027
Online share (in %)25.6%59.2%62.0%44.9%82.6%71.8%83.4%23.6%

Market definition

Definition of the Nutrition market within the Care Products market

Market definition: Care Products > Health Care > Nutrition The category Nutrition includes the online trade of food supplies, protein drinks and bars and health teas. This category does not cover food and beverages and nutrition counseling. All monetary figures refer to the annual gross revenue and do not factor in shipping costs.

In-scope

  • Food supplies
  • Protein drinks and bars
  • Health teas

Out-of-scope

  • Food and beverages
  • Nutrition counseling