Discover a great variety of product categories
Dive deep into eCommerce product categories, analyzing market sizes, trends, and emerging patterns. Uncover leading online retailers within a category, shedding light on market dynamics and competition. Get an overview of all product categories included in ECDB below.
Use Cases
Check out all your exclusive benefits
Optimize your product portfolio
Understanding the revenue distribution across various categories enables you to optimize your product portfolio by reallocating resources towards high-growth areas, ensuring maximum profitability and alignment with market demand dynamics.
Monitor market trends
Tracking the growth trajectory and online share of the eCommerce market provides valuable insights into global market trends, enabling you to make informed decisions and adapt strategies accordingly.
Gain deep market insights
Unique KPIs such as online share provide detailed market insights, enabling you to understand your digital market presence within the broader retail landscape.
Examine eCommerce markets in detail
We provide insights into all the important eCommerce markets across the world. Whether you are interested in the total eCommerce market or want to look at a specific product category, we have all the facts and figures.
Category Ranking
Identify the largest product categories by eCommerce revenue
Consumer Electronics is the largest category in the global eCommerce market with eCommerce revenues of US$660,386.5 million in 2024. Followed by Apparel with sales of US$634,155.0 million and then Electrical Appliances with sales of US$419,840.2 million. The ranking is based on the top categories by eCommerce revenue in this market in 2024. Market revenue represents B2C sales of physical goods including VAT.
Search results
| Rank | Category | Main category | Total eCommerce revenue Refers to the global unfiltered eCommerce revenue of the category in 2024. Market revenue represents B2C sales of physical goods including VAT. It excludes B2B sales, C2C sales, returns, compensation for damaged or missing goods, any discounts granted and services. Data shown is using current exchange rates. | Growth Global unfiltered eCommerce revenue growth refers to 2024/2023 | Online share The online share refers to the proportion of retail volume in the category that is transacted via the Internet. It includes purchases via desktop PC, tablet or smartphone, both via website or app. Only retail of physical goods is taken into account. Data refers to 2024. |
|---|---|---|---|---|---|
| 1 | Consumer Electronics | Electronics | US$660,386.5m | 5.1% | 42.7% |
| 2 | Apparel | Fashion | US$634,155.0m | 8.2% | 34.8% |
| 3 | Electrical Appliances | Electronics | US$419,840.2m | 5.8% | 39.5% |
Category Overview
Explore our broad coverage of product categories
Our market insights encompass seven major markets analyzed in depth with approximately 240 sub-markets.
Methodology
Our data & modelling approach
Data coverage
Data refers to B2C enterprises. Figures are based on the sale of physical goods via digital channels to a private end consumer. The following are not included: digitally distributed services, digital media, B2B, and the digital purchase or resale of used, defective, or repaired goods.
Modelling approach
Market sizes are estimated by using a top-down and bottom-up approach, combining financial reports, surveys, consumer data, key market indicators, and country-specific data (e.g. GDP, internet penetration).
Forecasts
Forecasts are made by using various techniques tailored to market behavior, e.g. S-curve function and exponential trend smoothing. Drivers include GDP per capita, consumer spending per capita, internet penetration, and population.
